pukpuk
c2d4c8d0a0
Add comprehensive workflow commands for AI-assisted development: - Claude commands: analyze, clarify, plan - Kilocode workflows: full feature development lifecycle - Opencode commands: specification and implementation workflows - Roo MCP configuration for tool integration Update .gitignore to exclude .astro build cache directories. 🤖 Generated with [Claude Code](https://claude.com/claude-code) Co-Authored-By: Claude <noreply@anthropic.com>
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class="back_text"><span class="material-icons">first_page</span>回到文章列表</a></div><div class="section_header_w_line"><div id="w-node-_8697d7d7-a908-f28d-5a01-11429d64b3f9-d1942c9e" class="divider_line"></div><div class="header_subtitle"><h1 class="header_subtitle_head">Faceook社群經營行銷，掌握四大技巧，打造高觸及粉絲專頁不是夢</h1></div><div class="divider_line"></div></div><div class="article_feature_image"><img alt="" loading="lazy" width="900" src="https://cdn.prod.website-files.com/61f24aa108528b6d51942ca8/637c751add8dc83ad22358f4_%E7%A4%BE%E7%BE%A4%E7%B6%93%E7%87%9F%E8%A1%8C%E9%8A%B7%EF%BC%8C%E6%8E%8C%E6%8F%A1%E4%B8%89%E5%A4%A7%E6%8A%80%E5%B7%A7%EF%BC%8C%E6%89%93%E9%80%A0%E9%AB%98%E8%A7%B8%E5%8F%8A%E7%B2%89%E7%B5%B2%E5%B0%88%E9%A0%81%E4%B8%8D%E6%98%AF%E5%A4%A2.png" sizes="(max-width: 767px) 100vw, (max-width: 991px) 728px, 900px" 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https://cdn.prod.website-files.com/61f24aa108528b6d51942ca8/637c751add8dc83ad22358f4_%E7%A4%BE%E7%BE%A4%E7%B6%93%E7%87%9F%E8%A1%8C%E9%8A%B7%EF%BC%8C%E6%8E%8C%E6%8F%A1%E4%B8%89%E5%A4%A7%E6%8A%80%E5%B7%A7%EF%BC%8C%E6%89%93%E9%80%A0%E9%AB%98%E8%A7%B8%E5%8F%8A%E7%B2%89%E7%B5%B2%E5%B0%88%E9%A0%81%E4%B8%8D%E6%98%AF%E5%A4%A2-p-1080.png 1080w, https://cdn.prod.website-files.com/61f24aa108528b6d51942ca8/637c751add8dc83ad22358f4_%E7%A4%BE%E7%BE%A4%E7%B6%93%E7%87%9F%E8%A1%8C%E9%8A%B7%EF%BC%8C%E6%8E%8C%E6%8F%A1%E4%B8%89%E5%A4%A7%E6%8A%80%E5%B7%A7%EF%BC%8C%E6%89%93%E9%80%A0%E9%AB%98%E8%A7%B8%E5%8F%8A%E7%B2%89%E7%B5%B2%E5%B0%88%E9%A0%81%E4%B8%8D%E6%98%AF%E5%A4%A2.png 1200w"></div><div class="article_wrapper"><h2 class="heading-2">Faceook社群經營行銷，掌握四大技巧，打造高觸及粉絲專頁不是夢</h2><div class="article_date_wrapper"><div class="article_date_pre">文章發布日期：</div><div class="article_date_pre">November 22, 2022</div></div><div class="article-rtb w-richtext"><p>Faceook粉絲專頁都相同的人來按讚?用心撰寫後的文章總是無人問津嗎?</p><p>沒關係，現在就由我們一起來打造你的高觸及量粉絲專頁吧!</p><p></p><h1>為甚麼要經營Faceook粉絲專頁</h1><p>創立粉絲專頁不需要任何門檻甚至費用，甚至人手一個粉絲專頁已是尋常所以「經營」粉絲專頁已成為了「必需」，大家都為了在這個茫茫粉專大海中脫穎而出，為了讓使用者打開Facebook只為了看你的粉絲專頁而努力所以我們可以利用粉絲專頁達成甚麼呢?</p><p></p><p>(1)建立品牌形象</p><p>利用粉絲專頁傳達出品牌本身形象，利用其獨特性、個性，打破與使用者之間的隔閡，奠定品牌在使用者印象中的形象。</p><p>(2)掌握客戶名單</p><p>針對已銷售過的消費者，利用社群掌握資訊，進一步再行銷推廣新產品、服務，使得消費者成為永久忠實客戶。</p><p>(3)吸引相同話題的使用者</p><p>持續提供具有價值的內容，增加使用者的黏著度，讓他們有需求的時候只想到你!</p><p>(4)雙向互動功能<br>社群媒體的出現，打破了以往廣告單向推播的形式，使得使用者可以接收同時回應，創造與使用者之間的參與度，培養其成為準客戶。</p><p></p><p>既然經營社群有這麼多好處，那你是不是也應該馬上著手開始了呢?</p><p>怎麼經營?就讓我們繼續看下去吧!</p><p></p><h2>高觸及量社群經營-粉絲專頁四大技巧</h2><p></p><p>1、確認潛在受眾是誰</p><p>任何的行銷最重要的就是「知道我要跟誰對話」想當然爾社群行銷也不例外，</p><p>這樣才有辦法延伸出 我要跟這些人說甚麼? 他們對什麼話題有興趣?<br>而明確的受眾輪廓需要知道什麼資訊:</p><p>🔺受眾年齡範圍</p><p>🔺居住地區/販售範圍</p><p>🔺男性/女性/都可以</p><p>🔺受眾的興趣跟喜好</p><p></p><p>2、社群行銷目標<br>看起來好像很難，但白話一點說明其實就是粉絲專頁想要達成甚麼目標</p><p>🔺轉換：提高產品銷售</p><p>🔺導流：提高網站流量</p><p>🔺互動：提高粉絲專頁觸及度、創造忠實粉絲</p><p>因應不同的目標，在文章上表達出的行動呼籲、號召方式就會有所不同，進而擬定出不同的經營策略，為了避免盲目經營、亂槍打鳥的經營方式。</p><p></p><p>3、就從模仿開始</p><p>如果不知道怎麼開始，最好的辦法就是先從模仿與自己類似的粉絲專頁開始! 確認對方受眾跟目標是否與本身一致，至少找到3-5個具有參考價值的粉絲專頁，接下來就可以參考對方粉絲專頁的文章是如何切入、行動呼籲的，並從中取之精華模仿開始撰寫文案及素材，但切記請勿抄襲喔!</p><p></p><p>4、發文主題、策略</p><p>除了模仿別人，也要清楚的知道自己說什麼才能吸引受眾，符合其興趣的發文內容，避免一昧的介紹產品、服務，想像一下自己在滑臉書時，是否只想要放鬆，並非是為了看廣告，所以太多的商業內容可是會讓使用者避之唯恐不及，這裡簡單的整理出適合用於發文的主題:</p><p>🔺知識型內容-可以針對品牌故事、人物介紹、產品流程原料，等等的知識內容，讓使用者可以進一步了解，同時更可以與企業更加親近。</p><p>🔺特殊節日-各大節日，不免俗的需要好好的祝賀，並將節日與產品結合包裝。</p><p>🔺時事-當所有人都在專注的內容，當然也要好好的利用一番，但最重要的還是要使用本身受眾角度去包裝時事內容，並且有效結合本身產品。</p><p>🔺活動-優惠、促銷、限時優惠、抽獎、贈送，有誰不喜歡呢?</p><p></p><p>最後最後…<br>社群的內容行銷絕對不是一個速成的渠道，需要很多的耐心、堅持，不斷的產出好的內容，才有辦法吸引到所謂的準客戶，甚至是提升黏著度，但在看完文章後決定跨出第一步的你，已經開始了與之前有著不一樣改變，讓恩群數位帶著你一起成長吧!</p></div></div></div></div><div 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