pukpuk
c2d4c8d0a0
Add comprehensive workflow commands for AI-assisted development: - Claude commands: analyze, clarify, plan - Kilocode workflows: full feature development lifecycle - Opencode commands: specification and implementation workflows - Roo MCP configuration for tool integration Update .gitignore to exclude .astro build cache directories. 🤖 Generated with [Claude Code](https://claude.com/claude-code) Co-Authored-By: Claude <noreply@anthropic.com>
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在2021的年末就讓我們一起來回顧使用者行為是怎麼變化的?我們可以善用的優勢又在哪裡呢?</p>
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<p>1、<strong>影片內容</strong><br>
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根據Q3報告表示，前三名使用者會觀看的<影片>類型分別為<br>
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- <strong>51.5% 音樂類</strong><br>
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- <strong>36.7% 搞笑類 **<br>
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- **31.6 教學類</strong><br>
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而最後一名則為 26.0%的網紅類影片，為特地打開社群媒體，查看該網紅的影片，值得探討的是，在影片的呈現上應該注重的是需要呈現給使用者的<內容>為何，而非是網紅的名氣或是追蹤人數。<br>
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此外在Podcast的表現上，全球使用者比例為20.1% 但在台灣的使用者比例只有15.3%，目前相對來說表示是比較非主流，但未來發展仍可以期待</p>
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<p>2、<strong>互動率</strong><br>
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針對貼文的互動率來說<br>
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第一名依然是0.14%的純文字 <br>
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- <strong>0.12%照片圖片內容</strong><br>
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- <strong>0.09%影片內容</strong><br>
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- <strong>0.04%連結</strong><br>
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整體呈現與Q2相差不遠，也是小編需要好好思考，該如何做才可以符合受眾喜好，並且提高互動率，得到更多的曝光機會<br>
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3、<strong>年齡</strong><br>
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第三季的年齡報告中，使用者年齡也並無太大的變化<br>
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Facebook主要受眾族群依然為35歲以上(78%) <br>
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Instagram主要受眾族群為35歲以下(56.8%)<br>
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根據本身受眾條件的不同，選擇合適的媒體平台也是非常重要的!</p>
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<p>不知道怎麼開始曝光嗎?<br>
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沒關係，你有最好的行銷夥伴</p>
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<hr>
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<p>創造企業更多發展的可能性，是我們的使命<br>
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its our destiny to create possibilities for your business.<br>
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恩群數位行銷有限公司ENCHUN Digital Marketing Co. Ltd.<br>
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諮詢電話:02 5568 6306</p>
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